ADA Compliance & Website Accessibility

September 28, 9-10 a.m.

In 2018, the U.S. Department of Justice (DOJ) will roll out official compliance guidelines concerning online accessibility as part of the Americans with Disabilities Act (ADA). But, there’s no time to lose in ensuring your website is compliant. Just ask Harvard University, Target, and the NBA! And, these recent cases may only be the beginning of the explosion of website accessibility cases.

During this webinar, you will:
• Understand what’s behind the programming, functionality, and design standards of WCAG 2.0
• Create a web accessibility policy that’s consistent with current standards
• Train marketing and IT staff on best practices for maintaining a compliant website


Presented by Paul Creme, General Counsel, SilverTech and Andrew Eddy, Engineering & UX Manager, SilverTech

With over 30 years of experience practicing law, Paul utilizes his extensive legal knowledge as SilverTech’s Vice President, General Counsel. With a primary focus on business and corporate matters, Paul works with senior leadership to ensure that SilverTech is consistently pursuing strategic goals as well as provides day-to-day contract review.

Andrew leads a team of experienced designers and front-end developers, all of whom give SilverTech its competitive edge. Andrew’s extensive background in leading workshops and technical initiatives allows him to ensure that all of SilverTech’s designs are cutting edge and pushing industry norms in order to deliver the most innovative user experience for our clients. 

Developing Personas to Create Valuable Content

June 29, 9-10 a.m.

We talk a lot about personas, but what’s their real value, especially for hospitals and service lines? And when it comes to creating them, how many do you need to represent your audience? We’ll look at real brands and their persona hits and misses, walk through how to build personas that meet business objectives, and discuss how to create content that best meets your personas’ needs.

During this webinar, you will:

  • Learn the key components of creating personas
  • Look at what content is best for different types of personas
  • Understand the difference between creating content for personas vs. content that’s personalized



Presented by Emily Broderick, director of content development, Aha Media Group @emilymbroderick

Emily is the director of content development at Aha Media Group, a content consultancy located in the Washington, D.C. area. She helps clients solve their content problems through content strategy and content marketing solutions.