2012 Webinar Series
NESHCo's webinar series is a special no cost members benefit. Non members are welcome at the rate of $25.00. Sessions are recorded and available in the NESHCo Members Only Resource Center online.
Awakening Your Inner Story Teller
Thursday, February 23, 9-10:30 am
Michal Regunberg, Solomon McCown & Co.
We love our Power points with their charts and graphs that clinicians and others have become dependent on. But it is the story that truly has the power to grab attention, stir emotion, and elicit action. Stories capture the attention of the media, key influencers and the general public. Stories not only engage people, but there’s growing evidence that they have the ability to change people’s perspective. In this session, you will learn how to identify the powerful stories within your organization and what to do with them once you know about them:
· Creating an environment where stories rule and your organization understands their power
· What to do with the story once it is discovered
· How to package and disseminate the stories
To register, click here.
Critical Skills for Succeeding in the New Healthcare Environment: Influence, Persuasion and Collaboration
Thursday, March 22, 9 -10:30 am
Jennifer Tomasik, Center for Applied Research
Jennifer Tomasik of CFAR, Inc. will present this interactive workshop designed to help healthcare communicators:
· Appreciate and make the business case for collaboration in healthcare—it's more than just a nice thing to do!
· Learn and apply tools and tactics that improve performance through an enhanced ability to influence and collaborate with others—especially across clinical and administrative roles.
· Put into practice a proven framework to better communicate and persuade others about your ideas.
To register, click here.
Past 2012 Presentations
To listen to the audio recording and view the slides, please log in to the Members Only Section.
Preparing for Your Community Needs Assessment
Thursday, January 26, 9-10:30 am
Scott Good, Crescendo Consulting Group
The Affordable Care Care requires all not-for-profit hospitals to conduct Community Health Needs Assessments (CHNA). Some New England states already have similar requirements. However, new CHNA requirements go beyond that required by many individual states. Are you doing all you should be? Join us to learn about the requirements, best practices, and some unique insight about ways to use the CHNA to engage the community, wisely use financial resources, and link with other marketing efforts.
Past 2011 Presentations
To listen to the audio recording and view the slides, please log in to the Members Only Section.
Other Duties as Assigned: Advocacy
Gina Balkus, APR, Dartmouth Hitchcock Medical Center
John Looney, Winchester Hospital
Megan Castonguay, Vermont Association of Hospitals and Health Systems
Sharpening Your Skills Workshop, Part I: Writing Process
Gregg Perry, The Perry Group
Filming Boston Med: PR Dream or Nightmare?
Michelle Davis, Vice President of Marketing & Public Affairs, Children's Hospital Boston
Donita Boddie, Director of Public Affairs, Mass General Hospital
Sharpening Your Skills Workshop, Part II: Presentations
Thursday, May 26, 9-10:30 am
Gregg Perry,The Perry Group
Taking Your Publications Online
Thursday, June 30, 9-10:30 am
Shawn Mawhiney, Director of Communications, William W. Backus Hospital
Sharpening Your Skills Workshop, Part III: Media Training/Crisis Communications
Thursday, July 28, 9-10:30 am
Gregg Perry,The Perry Group
Patient Privacy in the Facebook Era
Thursday, August 25, 9-10:30 am
Nancy Cawley Jean, Senior Media Relations Officer, Lifespan
The Michael Woods Case at Kent Hospital (brother of actor James Woods)
Thursday, October 6, 9-10:30 am
May Kernan, Vice President, Care New England
Smokers Need Not Apply
Thursday, December 1, 9-10:30 am
Deb Chiaravalloti, Vice President of Marketing & Public Affairs, Anna Jaques Hospital
Christine Baratta, Senior Vice President of Marketing and Communications, Mass Hospital Association
