Conference Schedule
| Monday 5/16 | 11 am | Pre conference golf outing & spa sessions |
| Monday 5/16 | 3-4:30 pm | Special Add On Senior Seminar: What Senior Healthcare Practitioners Will Be Confronting in the Next Three Years, Stacey Smith & Gail Winslow-Pine, Jackson Jackson & Wagner |
| Monday 5/16 | 4-6 pm | Registration |
| Monday 5/16 | 6-10 pm | Opening Reception & Boat Cruise with Clambake |
| Tuesday 5/17 | 7:30 am | Breakfast |
| Tuesday 5/17 | 8:15 am | Opening Remarks |
| Tuesday 5/17 | 8:30 am | Keynote Session: When to Say "That's Not Right" A Guide to Marketing Ethics in Hospital Advertising, Larry Margolis, SPM |
| Tuesday 5/17 | 10 am | Coffee Break with Exhibitors |
| Tuesday 5/17 | 10:30 am | Panel Discussion on Physician Relations in the Marketing Mix |
| Tuesday 5/17 | 12-1 pm | Lunch with Exhibitors |
| Tuesday 5/17 | 1:15 pm |
Concurrent Breakout Sessions: 1. How to reach patients, consumers and doctors in the future, Paul Griffiths, MedTouch 2. New Era in Healthcare Stresses Need for Integrated Communications, Brad Dodge, Dodge Communications |
| Tuesday 5/17 | 2:30 pm | Break with Exhibitors |
| Tuesday 5/17 | 3 pm |
Concurrent Breakout Workshops: 1. Grassroots Marketing: Walk out of the weeds of slashed budgets and back onto the playing field, Deborah Chiaravalloti, Anna Jaques Hospital 2. Beyond Smiling Patients: How to create and sell in breakthrough healthcare advertising, Alex Murray, Cow in Trees |
| Tuesday 5/17 | 4:15 pm | Break |
| Tuesday 5/17 | 6-7 pm | Lamplighter Reception Sponsored |
| Tuesday 5/17 | 7-9 pm | Lamplighter & Evans Houghton Awards Gala Sponsored by Market Street Research |
| Tuesday 5/17 | 9:30-11 pm | MedTouch Hospitality Event & Dessert Bar |
| Wednesday 5/18 | 6 am | Morning Constitutional Guided Walk |
| Wednesday 5/18 | 7:30 am | Breakfast |
| Wednesday 5/18 | 8 am | Workshop: From Paper to Pixels: Creating a Smart, All Purpose Interactive Annual Report Online, Susan Burton & Patricia Gagnon, Baystate Health |
| Wednesday 5/18 | 9 am |
Concurrent Breakout Sessions: |
| Wednesday 5/18 | 10:15 am | Checkout and Coffee Break with Exhibitors |
| Wednesday 5/18 | 11 am | Closing Session: Beyond Traditional Consumer Marketing: Successful Marketing in a Healthcare Reform Era, Deborah Gordon, Network Health |
| Wednesday 5/18 | 12:30 pm | Adjourn and enjoy a box lunch for the ride home! |
Conference Schedule Quick View
Wednesday, May 16
2 pm-4 pm............................ Afternoon Sightseeing Event
5 pm-11 pm......................... "The Green Monster" Fenway Park Tour & Dinner Event
Thursday, May 17
7:30 am................................ Breakfast
8:15 am................................ Opening Remarks
8:30-10 am.......................... Keynote: Revolutionary Change is Here: Knowing Your Strategic Value When
Partners and Players Change, Scott Cullen, MD, Kaufman Hall
10-10:30 am........................ Break with Exhibitors
10:30-11:30 am.................. Musical Chairs in Healthcare: Communicating About Mergers, Affiliations, and
Acquisitions, Michal Regunberg, Solomon McCown & Co
11:30-12 pm........................ Q&A with Dr. Cullen & Michal Regunberg
12-1 pm................................ Lunch with Exhibitors
1:15-2:30 pm....................... Breakout Sessions
1. Winning Over the Emerging Male Consumer
Stephen Moegling, Franklin Street Marketing
2. OMG, LOL - You’ve Got 5 Seconds to Convince Gen Z, Now What?
Heidi Wurpel, Crescendo Consulting
2:30-3 pm............................. Break with Exhibitors
3-4:15 pm............................. Breakout Sessions
1. Engaging Females Through Blogs and Social Media Channels
Brooke Tyson Hynes, Tufts Medical Center, and Dan Dunlop, Jennings
2. Baby Boomers and Beyond: Communicating Their Way
Erika Copes, Hartford Healthcare & Helayne Lightstone, Hospital of Central Connecticut
6 pm...................................... Reception
7 pm...................................... Lamplighter Awards Dinner
9:30 pm................................ Hospitality Event/Dessert Bar
Friday, May 18
7:30 am................................ Breakfast
8-9 am.................................. Breakfast Workshop: America's New Healthcare Consumer
Beth Austin, Crescendo Consulting
9-10:15 am.......................... Breakouts Sessions
1. Why 500,000 Facebook Fans Are Not Enough
Matthew Cyr, Children's Hospital
2. Yes, You Can Make an App for That— But Should You?
Jim Rattray, Southcoast Health System
10:15-11 am........................ Break with exhibitors & Check out
11am-12:30 pm.................. Building a New Brigade: Capitalizing on New Media To Make Physicians Eager to
Join You, Dan Dunlop, Jennings
12:30 pm.............................. Adjourn with a boxed lunch
