Challenge Statement
The story behind your entry.ALL ENTRIES MUST INCLUDE A CHALLENGE STATEMENT. Any entry without a challenge statement will be automatically disqualified.
Challenge Statements are limited to two 8 ½ x 11 inch typed, pages, unless noted differently under actual category, and must include:
1. Situation Analysis
Describe the factors in the marketplace or organization that created the need for this publication/project/campaign, etc. Explain the problem(s) and opportunity(ies).
2. Statement of Objectives
Provide a specific, detailed explanation of the objectives that guided the development of the publication/project/campaign, etc.
3. Program Planning and Strategy
Discuss the techniques, methods, and approaches you used to achieve your objectives and/or solve the problem. Include explanation of strategic and tactical considerations.
4. Results Documentation
Provide both quantitative and qualitative documentation of the success of the project, such as inquiries, patient visits, sales generated, press clippings, or positive feedback that demonstrate that you met objectives. The results documentation must contain factual information and should confirm achievement of the set goals. All supporting materials should be uploaded as part of your entry.
