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Manager, Social Media-Covenant Health

Manager, Social Media-Covenant Health

Posted on September 15, 2017

Title:                     Manager, Social Media

Reports to:         Director, Digital and Social Media

Department:      Strategy & Marketing

Direct Reports:  None


General Description: Under the guidance of the Director, Digital & Social Media the Manager, Social Media Manager will develop and implement the social content strategy for the system.



  • Manage digital/social campaigns for system and facility initiatives.  Ensure that plans are fully integrated with the efforts of all internal departments.
  • Manage the creation and collection of all digital campaign elements, including editorial content, video content – for social and beyond, and special projects.
  • Manage existing social pages/handles for numerous system and facility programming initiatives.
  • Have an eye towards pop-culture, real-world happenings and identify the right places for Covenant Health and member facilities to jump in and have a voice that is topical and on-trend.
  • Monitor page performances closely for any trends or real-time opportunities that can be leveraged.
  • Collaborate with Marketing team to strategize and make recommendations on all social campaigns across all social platforms.
  • Support Marketing efforts through consumer data insights and best practices.
  • Analyze user behavior patterns across all social platforms to maximize conversion toward key system goals.
  • Oversee the daily scheduling of all system and facility social media content.
  • Collaborate with videographer and Marketing team to capture useful video that supports online campaigns, engages and educates viewers.


Minimum Qualifications:

  • 2+ years’ experience in positions directly associated with interactive/social media site development, content curation, measurement, strategy and placement.
  • Thorough knowledge of developing and executing digital/social media strategies and content/editorial calendar.
  • Utilize digital metrics to understand user behavior and work with several types of data analysis, business intelligence, query tools to make informed decisions and inform audience and content strategy across all platforms.
  • Bachelor’s degree in mass media, journalism, English, communications, marketing, or public relations or equivalent professional experience. Previous healthcare experience preferred but not required.
  • Excellent written and verbal communication skills.
  • Demonstrated experience working on a deadline-driven and delivery-focused environment.
  • Superior interpersonal skills and the ability to work with all levels of employees, including senior leaders and managers.
  • Ability to work independently as well as part of a collaborative team.
  • Knowledge of Microsoft Office 365, Hootsuite, well-known social media sites and online reputation management tools.
  • Creative thinker, extremely analytical, collaborative, resourceful, proven project management and client relationship management skills.


Posted on September 5, 2017


Department: Marketing

Schedule: Full Time

Shift: Day Shift

Job Details: Bachelor’s Degree Required

Five to ten years of experience required



Identifies and develops new ways to engage employees through effective communication channels. Partners with system and local leadership to develop and implement communication strategies, programs and tools that inform, engage and motivate all employees. Provides regular and ongoing strategic counsel to leaders on employee communications strategies.

Creates strategic communications campaigns Collaborates with leaders throughout the organization better communicate with their teams and through the development of employee relationships drive bottoms-up storytelling.

Essential Duties and Responsibilities

Identifies opportunities for system leaders to strategically communicate with clinical and non-clinical staff through digital, print, and face-to-face communications.

Collaborates in developing an integrated employee communications function to proactively seek out and identify opportunities to support the company and to drive employee satisfaction and productivity within the facility and system.

Partners in designing, implementing and overseeing the strategy and management of employee communications channels. Determines the strategic value of resources and optimizes use to ensure effective and consistent messages to client groups.

Oversees the design, production and distribution of all digital and printed communications. Writes articles and edits/proofs of communication pieces (including web and social media). Works with external vendors as appropriate.

Collaborates with business partners and Human Resources to develop and implement communication strategies, programs, and tools that help engage and motivate employees during times of change.

Works closely with business partners, external vendors, and Human Resources to develop and execute communications that help drive improvements in employee engagement.

Maintains the system employee intranet. Researches posts and updates relevant news and information. Generates additional content for the site to keep employees updated with timely information.

Provides communications that support leaders of all levels in delivering information to employees.

Participate in significant departmental initiatives. Maintain collaborative team relationships with peers and colleagues.

Supports and promotes the mission and values of Covenant Health and the Catholic Health Ministry.

Other duties as consistent with this role.

Job Requirements

Education & Experience

5+ years’ experience in internal/employee communications.

Bachelor’s degree in a related field (communications, journalism, English, mass media, telecommunications) required, Master’s degree preferred.

Job knowledge and skills

Demonstrable commitment to the highest standard of ethical and professional conduct.

Experience working with intranets and content management systems.

Advanced understanding of the principles of communication.

Ability to write for different audiences and different media, preferred.

Excellent verbal/written communication and interpersonal skills; highly skilled in facilitation and presentation.

Demonstrated experience working on a deadline-driven and delivery-focused environment. Adaptability and flexibility required.

Proven success in project management and client relationship management.

Proficient in Microsoft Office (Word, Excel, Access, PowerPoint and Outlook)

An equivalent combination of education and experience which provides proficiency in the areas of responsibility listed above may be substituted for the above education and experience requirements.

Social Media and Web Specialist-NEWTON-WELLESLEY HOSPITAL

Social Media and Web Specialist-NEWTON-WELLESLEY HOSPITAL

Posted on September 5, 2017

Social Media and Web Specialist       

DEPARTMENT: Marketing, Communications and Public Affairs

REPORTS TO: Marketing Manager


GENERAL SUMMARY: Reporting to the Marketing Manager, the Social Media and Web Specialist is responsible for developing, implementing and managing social media activities for NWH and ensuring web content is accurate, updated and strategically aligned with business priorities of the organization. He/she is highly focused and self-motivated, with an excellent technical understanding of social media and web platforms and possesses an innovative vision of how to promote NWH and to engage target audiences. He/she works in partnership with the entire Marketing, Communications and Public Affairs team to develop brand awareness, generate inbound traffic and provide regular analysis on the use and effectiveness of social media and web strategies. He/she must be organized and an out-of-the-box thinker with the ability to multitask in a fast-paced environment. He/she will be a skilled writer with experience taking photos and videos for social media and web channels. He/she must have an excellent customer service orientation and ability to interact with NWH leadership, staff, physicians and patients.



In partnership with the Marketing Manager, design, develop and implement a comprehensive social media strategy to support Newton-Wellesley Hospital’s strategic and operational goals.

Acts as brand journalist and seeks leads to create stories and share real-time content on social media platforms that identify, engage and activate target audiences based on NWH organizational priorities.

Responsible for day-to-day social media community management and engagement on platforms such as Facebook, Twitter, LinkedIn, Instagram, blogs and other social communities as appropriate.

Collaborates with social media/PR agency to plan short- and long-term engagement strategies across social media platforms.

Updates and monitors user-generated content on social media outlets.

Provides on-call support for all social media needs in crisis/urgent need situations, including off-hours monitoring of social media channels.

Reports on success of social media outreach and develops strategies to increase engagement and improve overall metrics.

Stays current in the latest tools and social media strategies, tactics and platforms being used by brands; suggests opportunities to use new technologies and approaches.

Updates website regularly to ensure content is accurate, updated, optimized for search and strategically aligned with business priorities.

Understands best practices for writing and creating content for the web; ensures content is written clearly and effectively for audiences.

Serves as primary website point of contact for leaders across the organization and supports website design, revises web pages/landing pages, examines and analyzes website traffic/activity.

Serves as primary lead with website/content management system partner to ensure appropriate usage of service agreement resources.

Assists with special projects and performs additional duties such as supporting digital marketing campaigns.

Assists with various projects and performs other duties as assigned or directed by the Marketing Manager and Vice President of Marketing, Communications and Public Affairs.



Job Knowledge and Skills: Individual must be social media and web savvy with strong technical skills and able to build engagement with his/her team and across the organization to ensure exceptional social media outcomes.

Education: Degree in journalism, communications, marketing, English or related field required.

Experience: Minimum of 3-5 years of social media/web/content management system experience. Healthcare experience is a plus.

Licenses, Certifications and/or Registrations (if applicable): n/a



FISCAL RESPONSIBILITY (if applicable):  None.

WORKING CONDITIONS:  Space with cubicles and offices.


Physical Standards for Job Description

Please check as applicable

Constantly – 75% or more of the worker’s time is spent in the activity

Frequently – 25% to 75% or more of the worker’s time is spent in this activity

Occasionally – 5% to 25% or more of the worker’s time is spent in this activity

Rarely – under 5% or more of the worker’s time is spent in the activity

NA – not applicable

PR Specialist–Market Mentors

PR Specialist–Market Mentors

Posted on September 1, 2017

PR Specialist–Market Mentors

Market Mentors is an established, full-service advertising, marketing and public relations agency located in West Springfield, Mass., serving clients with global reach. Our team is growing and we are now accepting resumes for a Public Relations Specialist. This person will work closely with the Market Mentors PR and Content team and its clients. This is not a telecommuting opportunity.

The ideal candidate is exceptionally detail oriented, organized, quick and clever with words, and enjoys contributing to client success. If you’re enthusiastic about working in a collaborative and fluid environment, we want to hear from you.



  • Write press releases, pitching reporters and editors across print, broadcast and online, to interest them in covering clients’ stories
  • Produce copy for a variety of executions including company listings, case studies, website copy, blogs, social media posts and digital communications incorporating best practices for search engine optimization (SEO)
  • Maintain media distribution lists and use media tools to distribute and manage pitches
  • Conduct background research for clients including news topics and journalist interests to support pitches
  • Monitor media coverage and report results to the wider team and clients
  • Assist in developing content marketing and digital communications strategies and plans
  • Post content for digital listings
  • Create briefing sheets and support materials



  • Bachelor’s degree in Advertising, Marketing, Business, Communications, Journalism or related field
  • 3-5 years’ minimum of PR experience
  • High levels of integrity, autonomy and self-motivation
  • Fantastic interpersonal skills, team player
  • Ability to manage time around unexpected situations and/or requests and prioritize workflow by opportunity
  • Positive attitude, professional demeanor and flexibility to work in a rapidly changing environment
  • Ability to think strategically and identify and resolve problems while maintaining a strong customer focus
  • Experience working with marketing, sales, business and design teams to gather input and create content
  • Experience developing short and long form content for digital and print channels
  • Understanding of agency capabilities, vision and mission, to fully and efficiently utilize agency resources
  • Ability to channel constructive criticism into opportunities for professional development
  • Engaging presentations skills whether to the client, editors/journalists/reporters, or your team
  • Ability to manage and maintain multiple on-going projects simultaneously and meet strict deadlines
  • Detailed in keeping project schedules and time logs and report on status both internally and externally
  • Fluid in AP Style
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
  • Fundamental understanding of best practices in developing and executing social media strategies


Market Mentors is a full-service advertising, marketing and PR agency. We strive every day to be amongst the ranks of world class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program.

Are you the perfect candidate?  If so, please submit a cover letter along with a summary of your qualifications (with why we should meet) and resume telling us how you’re uniquely qualified for this position. Fill out our employment application and attach your resume with a cover letter including your salary requirements. Candidates who do not supply these items will not be considered. No phone calls please.


Great benefits including health, life, and 401(k). Fun and creative working environment. Learn more at

External Communications Manager-Covenant Health

External Communications Manager-Covenant Health

Posted on August 30, 2017

External Communications Manager-Covenant Health


Manages Covenant’s day-to-day media efforts. Develops and maintains working relationships with media in our local markets, researches/writes/edits speeches, coordinates and preps internal experts for media interviews and partners with Director, Digital & Social Media on social media strategy and daily postings.

Essential Duties and Responsibilities

Coordinates media activities in concert with the System Director of Communications. Develops media strategies and manages media components of various system and facility initiatives.

Writes news releases, fact sheets, talking points and briefing sheets related to system and facility policies, initiatives and events. Plans and coordinates special media events including employee/tenant events, briefings and speeches.

Identifies trade and general media outlets that would be interested in various system and facility initiatives. Solicits media coverage of initiatives.

Responds to media inquiries, vetting responses through appropriate channels.

Participates in the daily production of news clips to be distributed internally.

Assists with monitoring social media and reacts to comments in a timely fashion.

Assists the System Director of Communications and/or serves as the system PIO (Public

Information Officer) during situations that result in heightened media interest.

Responds to system media requests as needed.

Manages press and special events for system, Philanthropy and local facilities.

Participate in significant departmental and system-wide initiatives.

Maintain collaborative team relationships with peers and colleagues.

Supports and promotes the mission and values of Covenant Health and the Catholic Health Ministry.

Other duties as consistent with this role.

Job Requirements

Education & Experience

Bachelor’s degree in journalism, English, communications, marketing, or public relations required, Master’s degree preferred

Minimum four (4) years’ experience in in public relations, media relations, crisis management and/or working as a journalist required. Previous healthcare experience preferred.

Existing media relationships in Massachusetts, New Hampshire and Maine preferred

Job knowledge and skills

Demonstrable commitment to the highest standard of ethical and professional conduct

Demonstrated skills in writing for multiple formats; coordinating special events; producing publications; and serving as a spokesperson for a large, diverse organization under intense media scrutiny required.

Experience working with intranets and content management systems, preferred.

Ability to write for different audiences and different media, preferred.

Demonstrated experience working on a deadline-driven and delivery-focused environment.

Superior interpersonal skills and the ability to work with all levels of employees, including senior leaders and manager.

Ability to work independently as well as part of a collaborative team.

An equivalent combination of education and experience which provides proficiency in the areas of responsibility listed above may be substituted for the above education and experience requirements.

Working Conditions/Physical Demands

Normal office environment. Some automobile travel required.

Americans with Disabilities Statement

Must be able to perform all essential functions of this position with reasonable accommodation if disabled.

The above statements are intended to describe the general nature and level of work being performed.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.  Covenant Health reserves the right to modify position duties at any time, to reflect process improvements and business necessity.


To apply, go to

Graphic Design and Creative Services Specialist-South Shore Health System

Graphic Design and Creative Services Specialist-South Shore Health System

Posted on July 5, 2017



The Graphic Design and Creative Services Specialist is responsible for advancing South Shore Health System’s mission through the expression of its brand identity, positioning, and messaging through all brand touch points (in print and electronic communications vehicles.  Reporting to the Manager, Communications Services, the Graphic Design and Creative Services Specialist conceptualizes, designs, and implements creative solutions to create awareness of, build preference for, drive choice of, and increase knowledge about South Shore Health System. 

Supervisory Responsibilities: Suppliers and vendors.

Reports To: Manager, Communications Services



Minimum Education – Preferred 

Bachelor’s degree in marketing, communications, graphic design, or equivalent experience.

Minimum Work Experience 

Requires 6-8 years of experience in graphic services and/or marketing communications industry.  Experience in health-related communications is preferable.  Photography experience beneficial.  A portfolio of work must be available for review.



  • Strong communicator who thinks creatively, is detail-oriented, and able to meet deadlines
  • Must be able to work effectively in a collaborative environment and possess strong problem-solving, decision-making skills and organizational skills
  • Creativity, a strong visual sense and experience with a wide range of design capabilities and experiences
  • Excellent written, verbal and presentation communication skills
  • Excellent project management and organizational skills
  • Proficiency with graphic, web, and photographic software (e.g., Adobe, Photoshop, Illustrator, Indesign)
  • Must take a customer-driven approach and willingly seek/integrate feedback
  • Results-oriented; a self-starter with keen attention to detail and quality control
  • Ability to work well under pressure, balance multiple projects simultaneously and meet multiple deadlines
  • Ability to sensitively and professionally represent South Shore Health System’s brand and mission to a variety of audiences
  • High tolerance for complex, ambiguous and changing environment
  • Comfortable with web-based project management tools and collaboration technologies
  • A strong track record of positioning organization and specific service lines to achieve tangible outcomes in a competitive communications environment



Essential functions are those tasks, duties and responsibilities that comprise the means of accomplishing the job’s purpose and objectives.  Essential functions are critical or fundamental to the performance of the job.  They are the major functions that the person in the job is held accountable for.  Following are the essential functions of the job.

  1. General Communications functions
  • Works with Manager, Communications Services and other Marketing colleagues to develop, implement and evaluate communications plans to achieve stakeholder objectives and ensure organizational consistency and brand expression.
  • Works to assure appropriate organization-wide use of the Health System’s name, logo, editorial and graphic standards, and other guidelines/templates; acts as a brand steward in deploying the Health System’s brand identity across print and electronic materials, including brochures, reports, publications, presentations, photographs, videos, displays, signs, posters, invitations, advertising, e-notifications, packaging, web properties, social channels, apps, and related items.
  • Designs print and electronic materials for diverse stakeholders, including brochures, reports, publications, presentations, photographs, newsletters, videos, displays, signs, posters, invitations, web and social channel graphics, apps and related items, that advance South Shore Health System’s brand expression and mission.
  • Participates in continued learning and possesses a willingness and ability to learn, embrace and utilize new technology and procedures. Maintains active membership in one communications professional association to stay abreast of best practices and metrics in local and national markets. Attends seminars/courses to enhance skills.


  1. Position Specific Communications functions
  • Brand standards: Promulgates and adheres to design standards in all vehicles, including assuring the appropriate organization-wide use of the Health System’s name, logo, trademarks and other graphic assets as they are applied to stakeholder publications and collateral materials (e.g., posters, postcards, fliers), stationery, advertisements, signs, websites and other forms of electronic media, presentations, and related items. Teaches colleagues about the appropriate application of brand standards and reviews materials to assure compliance with branding guidelines. Works to ensure consistency in design, style, tone, grammar, and punctuation for all written and digital communication.
  • Design/graphic services: Possesses an excellent understanding of current trends in graphic design and integrates relevant new techniques into work, including print and web newsletters, digital graphics, online ads. Demonstrates aptitude for graphic design/visual arts, including proficiency with graphic, web, and photographic software and knowledge of the latest creative solutions to meet diverse marketing and communications needs.  Strong working knowledge of design and design production, including layout, graphic illustration, typography, and photography for print and digital communications.  Demonstrates ability to create strategic graphic communication solutions for marketing and communication needs; is a creative thinker/problem-solver.
  • Editorial Services: Develops visual communication materials that communicate the depth, breadth and expertise of clinical services offered at our organization. Lead development of innovative ways to discover, create, target, and deliver value with content. Participates in the development of content (copy/artwork) for newsletters, correspondence, speeches, presentations, reports, brochures, fliers, displays, websites and other materials. Provides art direction to colleagues within and outside the department with regard to Brand expression. Participates in creation of graphic images such as illustrations, logos, and information graphics.
  • Service Line Liaison: Builds and sustains knowledge of service lines so messages and visual communication materials are persuasive and aligned with organizational aims.
  • Photography/Videography Services: Participates in scheduling and administrating photo and video shoots. Helps build and maintain an archive of Health System images, footage and other communications materials.  Procures stock images as needed.
  • Production Services: Coordinates the process to develop, design, obtain approvals, produce, and distribute communications materials.  Helps ensure adherence to project requirements, progress, changes, timelines, stakeholder updates and other project variables, including adhering to strong process for routing materials for review and approval.
  • Printing Services: Participates in production processes for printing, including quality control, proofing, and review prior to releasing files for production.  Provides graphic and other print production support to Health System Print Shop.
  • Vendor relationships: Supervises photographers, designers, writers, proof readers, A/V firms, agencies, printers, mail-houses and other creative services suppliers, always ensuring advancement of South Shore Health System’s brand expression and mission and adherence to budget. Assures vendors adhere to contracting/billing procedures.
  • Lean Thinking: Works in an efficient and effective manner, utilizing Lean Thinking problem-solving and continuous improvement methodologies.  Provides art direction and templates as needed to colleagues within and outside the department and coaches them with regard to Brand expression, in order to help facilitate more efficient production of some materials. Works with colleagues to successfully implement a creative services process to organize time and manage diverse activities, and lead projects from conception to completion resulting in high stakeholder satisfaction.
  • Budget: Seeks cost-effective ways to deliver services and assure appropriate utilization of organization’s resources. Establishes timelines and meets deadlines to avoid unnecessary expenditures. Estimates expenditures in advance of spending. Advises supervisors/colleagues of expenditures. Obtains appropriate project and budget approvals/signatures. Demonstrates thorough knowledge of Health System billing/invoicing procedures.



Non-essential functions are those tasks, duties and responsibilities that are not critical to the performance of the job.  Following are non-essential functions of the job, along with the corresponding performance standards.

  1. Other duties as required.
  1. Maintains positive, professional attitude toward special requests/projects.
  2. Demonstrates willingness to take on additional responsibilities.
  3. Responds to requests in a timely, organized, and efficient manner.
  4. Provides regular reports on the status of project completion.
  5. Represents the organization effectively with external groups.




The employee is required to effectively: 


Handle multiple priorities; Make decisions/Use independent discretion


Work with others; Work in close proximity to others and/or in a distracting environment


Manage stress



David T. Reilly

Manager, Communications Services
Marketing & Communications Department
South Shore Health System
(781) 624-8174