2010 Lamplighter Awards--Challenge Statement
Rules & Regulations Categories Online Entry Guidelines
Entry Form Call for Entries PDF
**Please note, all entries must be entered online. Please review and follow instructions carefully.
Challenge Statement – The story behind your entry.
- Challenge Statements are limited to two 8 ½ x 11 inch typed, double-spaced pages, unless noted differently under actual category, and must include:
Situation Analysis/ Statement of Objectives : Brief description of the entry, including its purpose and intended audience. Analyze the factors in the marketplace or the organization to identify the problem(s) and/or opportunity(ies) State the objectives and the target audiences for the project.
Strategy/Methodology : Brief description of the techniques, tools and other resources used to achieve the objectives.
Execution (Graphic Design and Copy): Brief account of how the graphic design approach and/or the copy or message packaging enhanced the impact and appeal of the project.
Results/Evaluation : Brief description of how the objectives were achieved and measured. Qualitative and/or anecdotal evidence should be included.
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