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NESHCo
PO Box 336
Rowley, MA 01969 978.948.8600
Fax: 978.948.2709
kwoodsum@neshco.org

2010 Lamplighter Awards--Challenge Statement 

Rules & Regulations    Categories     Online Entry Guidelines

Entry Form     Call for Entries PDF 

**Please note, all entries must be entered online. Please review and follow instructions carefully.


Challenge Statement – The story behind your entry.

  • Challenge Statements are limited to two 8 ½ x 11 inch typed, double-spaced pages, unless noted differently under actual category, and must include:

Situation Analysis/ Statement of Objectives : Brief description of the entry, including its purpose and intended audience. Analyze the factors in the marketplace or the organization to identify the problem(s) and/or opportunity(ies) State the objectives and the target audiences for the project.

Strategy/Methodology : Brief description of the techniques, tools and other resources used to achieve the objectives.

Execution (Graphic Design and Copy): Brief account of how the graphic design approach and/or the copy or message packaging enhanced the impact and appeal of the project.

Results/Evaluation : Brief description of how the objectives were achieved and measured. Qualitative and/or anecdotal evidence should be included.

 


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