10:00 – 11:30 AM OPENING GENERAL SESSION
| Sponsored by |
 | What They’re Thinking
Key Findings of Deloitte’s 2008 Survey of Health Care Consumers Mike Canning
Principal, Boston office
Deloitte Consulting Patients are increasingly web-savvy, well-informed and discerning about their care and coverage, and more and more receptive to alternative therapies and emerging innovations such as retail clinics. Those are some of the findings of Deloitte’s 2008 Survey of Health Care Consumers. Dr. Keckley, one of the architects of the survey, reports on the details. Reflecting the input of more than 3,000 Americans between 18 and 75, the survey assesses consumer behavior, attitudes, and unmet needs related to health, health care, and health insurance. It also points to six discrete segments of the overall consumer market, providing a profile of their key characteristics and differences. Each segment presents opportunities and risks for health care industry stakeholders. The survey data provides valuable insights into ways that health care providers, health plans, life science companies, policy makers, and employers can help close the gap between what consumers want and what they’re getting. Mike Canning is a Principal in the Boston office of Deloitte Consulting and specializes in Strategy and Operational Improvement in Health Care. Over the past 17 years, Mike has served health care clients throughout the United States to develop strategies, transformation plans, implementation of large scale projects, reengineering and operations improvements as well as to support clients’ M&A activities. Mike began his career with Deloitte in the Detroit office and moved to Boston in 1992. Mike has served as Lead Client Service Partner on a number of Deloitte’s largest health care clients with a consistent track record of satisfied clients. Mike also leads the Boston Office’s Strategy & Operations practice. Mike earned an A.B. in Economics from Oberlin College, a B.M. in Organ Performance from Oberlin Conservatory, where he completed his economic honors thesis in the Labor Market for Registered Nurses and was awarded the Shelby Houston prize for top graduate of the organ performance class. In addition, Mike earned an MBA from the University of Chicago with a focus on Finance.
11:30 AM – NOON BREAK WITH EXHIBITORS
NOON – 2:30 PM LAMPLIGHTER AWARDS LUNCHEON
| Sponsored by |
 | Judy Katzel & Scott Orstad
Co-Chairs, Lamplighter Awards Committee Celebrate your best work – and applaud the work of your colleagues! – at the 2008 Lamplighter Awards Luncheon. Special thanks to committee members: Deborah Chiaravalloti, Anna Jaques Hospital; Scott Davis, Massachusetts Dental Society; Karen Fleer, Lifespan; and Jill Jesso-White, Rutland Regional Medical Center.
2:30 – 3:00 PM BREAK WITH EXHIBITORS
3:00 – 4:30 PM CONCURRENT BREAKOUT SESSIONS 
Session A: Putting the Pieces Together
Integrated Communications for Healthcare
Carol Koenecke-Grant
VP of Marketing and Planning
Carle Clinic Association, Urbana, Illinois Many business categories have successfully adopted the “integrated communications” approach to achieve their business and marketing goals – saving time and money and yielding better than expected results. Yet, most hospitals and physician practices have lagged behind – choosing to utilize segregated marketing strategies that fall short of expectations. With budgets on the constant decline, can health care marketers afford to continue with the ways of the past? Or is it finally time to embrace the now? Discover the true meaning behind integrated communications and how others have utilized this strategy to achieve success. Learn the benefits of integrating all aspects of communications (branding, marketing, PR, Interactive, for example) and how it can take your messages farther by reaching your target audiences more frequently. Discover the tricks-of-the-trade and best practices in constructing a viable integrated communications plan. And most importantly, find out how through integrated communications you can take your limited budget and resources farther and have more impact with your initiatives than ever before. Carol Koenecke-Grant is the Vice President of Planning and Marketing for the Carle Clinic Association, a 300+ physician multi-specialty group based in Champaign-Urbana, Illinois. One of the nation’s largest multi-specialty group practice models, Carle Clinic Association services East Central Illinois with ten locations and accommodates 1.2 million patient visits annually. Prior to her position with Carle Clinic Association, Carol served as Marketing Manager for Greenville Hospital System, a 1000+ bed system in South Carolina’s upstate. Carol’s responsibilities included advertising, brand development, strategic service line marketing, web communications and external communications. Session B: Maverick Thinking
Insights for Health Care Strategic Management Mark M. Fulco
Vice President, Strategy and Marketing
Sisters of Providence Health System, Springfield, Mass. Engage your imagination. Think bigger. Aim higher. Business belongs to the mavericks – organizations that dominate markets by defying conventional wisdom. This session, based on the successful book Mavericks at Work: Why the Most Original Minds in Business Win, explores how maverick thinking and disruptive maverick strategies can be applied to help health care organizations achieve new levels of success. Examples of mavericks within health care, and in other industries who are inventing the future, will be used to explore the principles of “The Maverick Manifesto.” You’ll leave this session better prepared to lead, compete, and succeed. And you’ll gain valuable ideas that can be applied to your organization’s strategic planning process. Mark Fulco is Vice President for Strategy and Marketing at Sisters of Providence Health System in Springfield, MA, where he is responsible for driving new innovation and creative growth. Mark is also a founding member of Innovum, a strategic management, marketing and business development think tank and advisory group. Career Coaching with Katharine White 10:00 AM-4:00 PM
Sign up for your session via email at kwoodsum@neshco.org. Reservations will be on a space available basis. Ten 45-minute sessions are available. NESHCo participants will be afforded the opportunity to access complimentary career coaching sessions. Katharine White, MS, RN, ACC, an ICF Certified Coach, is the president of Lighthouse Performance Strategies, Inc. For communications professionals whose job it is to light the light for others, these sessions focus on you and your light. Come join Katharine and explore seeing yourself in deeper and more qualitative ways than you could on your own. Insights gained will help you begin to discern alternatives more clearly, and act more purposefully as you ignite your career path. Through coaching with Katharine, clients unleash their “inner-innovator”, from which new ideas for career catalyzing emerge. If you would like to begin this process of discovery, and find career momentum happening with more ease.
Katharine White is an executive health care consultant, trained behavioral health specialist and leadership coach. A specific expertise involves executive coaching and consulting, facilitating organizations to achieve performance excellence by implementing fast-track tactical behavioral change strategies, sustained through creating aligned high performance cultures. The result is organization-wide talent management programs – characterized by values-driven measurable behavior change with iron clad accountability for optimal performance outcomes. 6:00 – 7:00 PM LAMPLIGHTERS RECEPTION
Join your colleagues to celebrate your Lamplighter win or simply enjoy some hors d’oeuvres before dinner.
| Sponsored by |
 | 7:00 – 9:00 PM DINE-AROUND
Sample Providence’s internationally acclaimed cuisine over scintillating conversation. Signup sheets available at registration 9:00-11:00 PM MEDTOUCH HOSPITALITY EVENT
Join MEDTOUCH at Temple Lounge for a relaxed “after hours” party with open bar and dessert.
| Sponsored by |
 | |