Schedule
Accomodations
Registration
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Programming as vast as the seas:
We’ve included something for people from all walks of healthcare communications, from those new to the field to experienced executives.

Wednesday, October 15

4-7 pm

Registration
Join us early and enjoy the stunning view of Long Island Sound. Have a drink on the porch and check into your luxury accommodations. Or may we suggest the spa?

6-7 pm   

Welcome Reception
Join us for hors d'oeuvres and cocktails as you greet friends old and new.

7-10 pm   

Dinner Buffet
No dine around this year. This resort is so spectacular that we want you to experience the five-star culinary experience as much as possible. We'll enjoy a fun-filled buffet reception that will promote networking and the opportunity to meet new friends.

Thursday, October 16

7-8:30 am 

Breakfast
Let's get an early start, we have a lot to cover!

8:30-10 am   

Keynote Session
Marketing Patient Safety within Your Hospital: Taking on Culture & Clutter
Brooke Tyson-Hynes, Tufts Medical Center & Dan Dunlop, Jennings Healthcare
Today’s healthcare organizations are being scrutinized by national and state quality groups, and the results are being made public.  The workshop will explore the research, concept, design, production and implementation of a comprehensive patient safety program at Tufts Medical Center.
 

10-10:30 am    

Coffee Break with Exhibitors
Grab a mid-morning pick-me-up and start making your way around the exhibit hall to chat with the outstanding group of vendors that will be joining us. You'll have three opportunities to meet with everyone so plan your time!

10:30-11:45 am    

Service Line Marketing: An OB Case Study
Julie Pokela, Market Street Research & Brian O'Dea, Newton Wellesley Hospital
Every healthcare marketer is called upon to deliver at least one service line campaign. Examine the soup-to-nuts components of an effective service-line marketing plan, using obstetrics as an example.

12-1:15 pm

Annual Meeting & Evans Houghton Luncheon
Join us for a scrumptuous lunch as we honor one of our own with this special lifetime achievement award.

1:45-3:00 pm

Concurrent Breakout Sessions
Session 1
Design: The Good, The Bad & The Ugly, Linda Enrico, Enrico Design
Whether it’s in traditional print or new media, good design can help you achieve your marketing goals. But how do know what’s good? You’ll learn to understand the components of good layout; how visuals can enhance verbal/written communication; and how to avoid common design pitfalls.

Session 2
New Forms of Media in Marketing, Mary Beth Schoening, President of Women’s New Media
New forms of media are being used by marketers include video-enabled e-mail, blogs, online TV, social media, corporate podcasting and web-based product pitches. This interactive session will look at shifts in media viewing and where the marketing dollars are going.

3:00-3:30 pm

Smoothie Break with Exhibitors
Enjoy this sweet yet healthy treat while taking some more time to chat with exhibitors.

3:30-4:45 pm

Concurrent Breakout Sessions
Session 1
Internet Marketing Strategies, Matthew Dillingham, MedTouch & Kevin Robinson, Southwestern Vermont Medical Center
The presenters will discuss the web challenge faced by most healthcare organizations: transitioning from an online encyclopedia of services to a focus on key revenue-driving programs and services. They will share the SVHC transition experience, both good and bad.

Session 2
Internal Communications: The hottest job in healthcare, Jennifer Faulkner, Baystate
This workshop will show you how to use copy to incorporate your brand messaging in various communication vehicles: newsletters, speeches, Intranet, and Internet. Bring your own work for review.

6-7 pm

Sunset Reception
Enjoy the sunset on the beautiful terrace before dinner.

Sponsored by

7-9 pm

Dinner & Wine Tasting
The chef is preparing a special dinner for us with specialized wine for a dinner event you won't soon forget.

9-11 pm      

Hospitality Suite
It's always a fun-filled way to network and meet new friends. Join Medtouch for drinks and snacks after dinner.
Sponsored by

Friday, October 17

7:30-9 am

Breakfast
After last night's festivities, enjoy a hearty breakfast including frittatas and homemade waffles to kick off this final day.

9-10:15 am

Concurrent Breakout Sessions
Session 1
Creativate, Sean Tracey, Sean Tracey Associates
See amazing work. Do amazing work. This session will show that everyone is creative. Learn how to create and develop compelling, effective marketing and concepts. Engage in exercises to yourr conceptual and problem-solving skills, while having fun.

Session 2
Media Relations Panel Discussion: How to secure health coverage without health reporters
Every day you hear about another news outlet reducing its staff. In many cases, the healthcare reporters are being eliminated. This panel will focus on how to achieve media coverage for health news with an ever shrinking media.

10:15-11 am

Checkout and Coffee Break with Exhibitors
We encourage you to check out during breakfast so not to miss a minute with exhibitors. But we have extended this break to include time for check out. Please note, late checkouts are not available due to the popularity of this sold-out resort.

11 am -12:30 pm

Closing Session
The Complete Healthcare Marketer: Tools for Instant Success
Patrick Buckley, PB Healthcare Business
Learn how to optimize your resources to achieve your marketing goals and objectives, and how to increase your stature in your organization. We’ll draw on case studies and lessons from Mr. Buckley’s recent book, “The Complete Guide to Hospital Marketing.”

12:30 pm    

Adjourn and enjoy a box lunch for the ride home!