We all need to cultivate our creativity and learn the latest healthcare communication tactics. Why not do so on 20 acres of beachfront property overlooking Long Island Sound?

That’s where we’ll gather October 15-17 for the 2008 NESHCo Fall Institute. The Water's Edge Resort & Spa is the perfect New England shoreline retreat, with sandy beaches, spacious rooms, award-winning food, a serene spa and an array of specialty shops. While you’re soaking in the sea breeze, you’ll absorb the new wave of communication.

Topics will range from healthcare quality and transparency communications to new media and web strategies, along with comprehensive healthcare marketing tactics. Our keynote speakers will share how Tufts Medical Center successfully developed a comprehensive patient safety program that targeted employees, patients and families.

We’ll make a splash with presentations focused on service line marketing, internal and external communications, design and copy, sparking your creativity, and pitching stories to a diminishing media pool. Nearly half of our speakers are themselves NESHCo members, who share our common challenges. They will also share their strategies for success.

We’ll honor one of our own with the annual presentation of the Evans Houghton Award. We’ll even have a surprise dinner guest.  Did we mention award-winning food? Fine wine? Great networking? And the opportunity to learn about our sponsors’ new products and services? For your convenience and dining pleasure, your conference rate includes all meals from Wednesday evening through lunch Friday.

So ride the new tide of communication with NESHCo.  It’s a shore thing. See you at the beach!

Your 2008 Fall Institute Committee Chairs,
Helayne Lightstone & Scott Orstad

Conference At a Glance

Wed. 10/15	4-7 pm	Registration
Wed. 10/15	6-7 pm	Welcome Reception
Wed. 10/15	7-10 pm	Dinner Buffet
Thurs. 10/16	7-8:30 am	Breakfast
Thurs. 10/16	8:30-10 am	Keynote: Marketing Patient Safety within Your Hospital: Taking on Culture & Clutter Brooke Tyson-Hynes, Tufts Medical Center & Dan Dunlop, Jennings Healthcare
Thurs. 10/16	10-10:30 am	Coffee Break with Exhibitors
Thurs. 10/16	10:30-11:45 am	Service Line Marketing: An OB Case Study Julie Pokela, Market Street Research & Brian O'Dea, Newton Wellesley Hospital
Thurs. 10/16	12-1:15 pm	Annual Meeting & Evans Houghton Luncheon
Thurs. 10/16	1:45-3:00 pm	Concurrent Breakout Sessions: 1. Design: The Good, The Bad & The Ugly, Linda Enrico, Enrico Design 2. New Media in Marketing, Mary Beth Schoening, Women's New Media
Thurs. 10/16	3:00-3:30 pm	Smoothie Break with Exhibitors
Thurs. 10/16	3:30-4:45 pm	Concurrent Breakout Sessions: 1. Internet Marketing Strategies, Matthew Dillingham, MedTouch & Kevin Robinson, Southwestern Vermont Medical Center 2. Internal Communications: The hottest job in healthcare, Jennifer Faulkner, Baystate
Thurs. 10/16	6-7 pm	Sunset Reception Sponsored by Bennett Group
Thurs. 10/16	7-9 pm	Dinner & Wine Tasting
Thurs. 10/16	9-11 pm	MedTouch Hospitality Suite
Fri. 10/17	7:30-9 am	Breakfast
Fri. 10/17	9-10:15 am	Concurrent Breakout Sessions: 1. Creativate, Sean Tracey, Sean Tracey Associates 2. Media Relations Panel Discussion: How to secure health coverage without health reporters
Fri. 10/17	10:15-11 am	Checkout and Coffee Break with Exhibitors
Fri. 10/17	11 am -12:30 pm	Closing Session: The Complete Healthcare Marketer: Tools for Instant Success Patrick Buckley, PB Healthcare Business
Fri. 10/17	12:30 pm	Adjourn and enjoy a box lunch for the ride home!