NESHCo Webinar Series

The NESHCo Webinar Series is a free series for members only. To register, email Kelly Woodsum at kwoodsum@neshco.org .

Yellow Page Rx - Prescription for Savings
Presented by Cynthia Newton, HCCG, Inc.
Tuesday, December 9, 9:30-11:00 am

Search Engine Optimization--How Universal and Blended Search Is Changing the Search Game
Presented by Amanda Watlington, PhD, APR of Searching For Profit
Tuesday, February 25, 2009 9:30-11:30 am

Yellow Page Rx - Prescription for Savings
Presented by Cynthia Newton, HCCG, Inc.
Tuesday, December 9, 9:30-11:00

There is no cost for this Webinar, however, it is a MEMBERS-ONLY benefit and you must register. Please respond to this email or email Kelly Woodsum at kwoodsum@neshco.org to register. Materials and log in information for this Webinar will be sent via email on Friday, December 5.

Healthcare advertisers typically comment about "hassles & headaches" when it comes to buying yellow page advertising. It is a time consuming responsibility requiring attention to seemingly endless details. Add to that the many unknown factors associated with the buy. Don’t be caught off guard when that rep comes calling. This session will provide you with the knowledge and tools to make a purchase that you feel confident making and will take the mystery out of yellow pages for you forever.

Session Learning Objectives
• Understanding the Yellow Pages buying process
• Knowledge of purchasing options
• Cost containment in the Yellow Pages

Presenter
Cynthia Newton
President, HCCG, Inc Cedar Rapids, IA
www.YellowPageRx.com

Cynthia has secured hundreds of thousands of dollars in savings for healthcare marketing professionals nationwide; designing and administrating cost-effective and result-oriented yellow page programs for over 400 hospitals, both small community hospitals as well as large systems. Cynthia's 15+ years of marketing experience with companies like Reebok and GNC paired with her knowledge of the healthcare industry helps her in providing clients with yellow page recommendations that support their marketing goals and bring much needed dollars back to their budget to be re-allocated. Some past clients include Catholic Health Initiatives (CHI), Resurrection Health Care, and Johns Hopkins Bayview Physicians, while current clients like Mercy Medical Center and MercyCare Community Physicians have worked with HCCG for the past three years. HCCG recently welcomed NextCare Urgent Care to their growing clientele.