Agenda – Wednesday, June 7
Interact with attendees, sponsors and presenters before the conference begins by using #NESHCo17 on Facebook, LinkedIn, and Twitter.
|WEDNESDAY, JUNE 7
|2-4 p.m. Pre-Conference Workshop
Bridging the Connection Between Head and Heart Individuals are consuming more than 15 hours of content each day, and their attention span is shrinking to that of a gold fish! How do we break through the clutter and not only influence their selection of a healthcare provider, but inspire healthy behaviors as well? During this session, we’ll learn how to bridge the connection between facts that engage the mind to stories that engage the heart.*This session is an add-on to the full conference and one-day conference packages. Additional pricing is available for those not attending the conference. Please see the registration page for pricing.
| Kirsten Lecky, WriterGirl & Associates, Inc.
| In this pre-conference workshop, you will learn:
- Insights into the head and heart connection and why it’s important in marketing.
- Tips for incorporating head and heart strategy into your messaging.
- Inspiration to embrace this new way of thinking going forward
Kirsten is the director of sales and marketing for WriterGirl & Associates. WriterGirl is a team of more than 50 writers, editors and content strategists working collaboratively with hospitals and healthcare systems to manage the overwhelming demand for content development.
|6-10 p.m. New England Clambake
Hundreds flock to Old Silver Beach each evening to watch the sun set over Buzzards Bay. Kick off your shoes and join us in the sand for a New England clambake while taking in this stunning sight.
We’ll feast on local seafood and all of the fixins’ while catching up with friends and colleagues from across the region. Challenge your local competitor to a game of corn hole while watching the sky turn dazzling hues of orange and pink. This event should not be missed! Be sure to pack appropriately for a relaxed, chilly evening on the beach!
*In the event of inclement weather, the event will be held inside.