Conference at a Glance

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Interact with attendees, sponsors and presenters before the conference begins                                             by using #NESHCo17 on Facebook, LinkedIn, and Twitter.

Check out these highlights from our 2016 conference courtesy of our friends at Jennings.


2-4 p.m.

Special Pre-Conference Workshop

3-5 p.m.


6-10 p.m.

Opening Night Event: New England Clambake



7-8:30 a.m.

Registration and Breakfast with Exhibitors

8:15–8:30 a.m.

Opening Remarks

8:30–10 a.m.

Keynote: Winter is Here: Clarifying The Strategic Marketing Landscape When Your Priorities Seem Like A “Game of Thrones.”

~Dan Miers, SPM Marketing & Communications

10–10:30 a.m.

Break with Exhibitors

10:30–11:45 a.m.

General Session: Democratizing Big Data: Advanced CRM on Any Budget

~Eric Silberman, True North Custom, and Theresa Komitas, KishHealth System

11:45-1:15 p.m.

State Luncheon

1:15-2:30 p.m.

Breakout Sessions

Planning and Executing for Service Line Marketing Growth:

~ Paul Griffiths, MedTouch, and Robert Wasserman, Hallmark Health

The Journey to Perfecting the Art of Superior Care::

~William Jones, Deborah Richardson and Sandra Bellantonio, Berkshire Healthcare Systems

The Content Clinic is Open: Walk in for a Check-Up. Walk Out with Healthier Content and Stronger Results :

~Shannon Cummins and Paula Rosenberg Frye, GLC

2:30–3 p.m.

Break with Exhibitors

3-4:15 p.m.

Breakout Sessions

Solving Bladder Issues with Social Media:

~Megan Reiter and Alexandria Placido, Penn Medicine

Using Online Word of Mouth to Validate Personas and Benchmark: :

~ Jeff Thompson, Feedback

From Patients to Consumers: How Emerson Hospital is Reshaping Digital Interaction:

~ Jeff McPherson, SilverTech, and Christine Gallery, Emerson Hospital

6-7 p.m.

Lamplighter Cocktail Reception

7-9:30 p.m.

The 27th Annual Lamplighter Awards Dinner Gala


8-9:15 a.m.

Breakfast Session: Breaking Down the Campaigns Behind the Awards

9:15–10:30 a.m.

Breakout Sessions

Housing is Healthcare:

~Aaron Johnson, Michael Carrese, Jason Williams and Maria McClellan, University of Vermont Medical Center

The PR Revolution:

~Rebecca Stewart and Tina Varona, Hartford HealthCare

Consumer Journey Mapping: Creating the Ideal Customer Activation, Engagement and Acquisition Experience

~Carla Bryant, Corrigan Partners

10:30–11 a.m.

Break with Exhibitors

11–12:30 p.m.

Closing Session: Building a Culture of Safety within Your Organization

~ Dan Dunlop, Jennings, and Kim Hollon and Lorraine McGrath, Signature Healthcare

12:30 p.m.

Adjourn: Grab a box lunch and sit and enjoy the last few minutes of conversation with your friends new and old.