NESHCo's blog

Studies are showing online interactions strongly influence people's purchasing habits. Online relationships with our customers work!http://www.ragan.com/Main/Articles/43594.aspx

NESHCo's Virtual Conference on October 27, 2011 focuses on the whys and how-tos of social media. Hope to "hear" you there!

Jill McDonald

Congratulations to Helayne Lightstone of the Hospital of Central Connecticft and the Bennett Group for receiving top honors at the New England Society for Healthcare Communications annual Lamplighter Awards ceremony Tuesday.

Helayne received the Evans Houghton Award for her lifetime achievements in the communications field. The Bennett Group agency was honored for the best overall marketing and public relations efforts in New England.

Rain, thunder, lightening and wind didn't stop the NESHCo lobster dinner cruise tonight. Thanks to our sponsor Griffin, York & Krause for a wonderful kickoff to our conference.

Welcome everyone to NESHCo's annual Spring Symposium in New Castle, New Hampshire. Our pre-conference session was very well attended, and now we are looking forward to the rest of "Weathering Change...Harnessing Healthcare's Shifting Winds." A special thank you to all our exhibitors and sponsors who make this conference possible. Please take the time to visit them when you get a chance.

Ever attend a really boring employee recognition dinner? This one at Backus Hospital wasn't one of them. Check out this video that includes everyone from nurses to nuns in a hip hop rap video produced by the hospital.
http://tinyurl.com/3d8waqa

National Hospital Week is a time to thank hospital employees, volunteers and physicians for all they do to care for our patients year round. Hope to see everyone at the conference in New Hampshire next week!

Hospitals can use blogs and facebook to have a little fun sometimes. On the day of the royal wedding, at Backus Hospital we captured some of our OR staff enjoying tea and crumpets, with crowns (from Burger King) on their heads during break. We couldn't resist posting, and got some cool comments.

I am wondering if any hospitals have stopped the age old practice of providing baby photos of newborns to patients. It seems that in the age of hand held devices that include videos and cameras this might not be needed anymore?

-- Shawn Mawhiney

Director of Communications

The William W. Backus Hospital

April 10-16 is National Volunteer Week. At healthcare organizations across the nation, volunteers are an integral part of the healthcare delivery system. Please join Backus Hospital in saluting our wonderful volunteers.