2017 Lamplighter Award Winners

NESHCo Announces Winners of 2017 Lamplighter Awards

Hospitals and Healthcare Marketing Agencies Take Top Honors


BOSTON, MA (June 8, 2017) –At its 27th Annual Lamplighter Awards, The New England Society for Healthcare Communications (NESHCo) honored 51 hospitals, healthcare facilities and marketing/advertising agencies for excellence in marketing, public relations and communications. The awards were given at the NESHCo annual Lamplighter Awards held this year in Falmouth, MA.

Top winners were Jennings Health, Chapel Hill, NC, with 34 awards; Hartford HealthCare, Hartford, CT, with 30 awards; Bennett Group, Boston, MA with 14 awards; Solomon McCown & Company, Boston, MA and Western Connecticut Health Network (Danbury, CT) with eight awards each; Harvard Medical School (Boston, MA), Sean Tracey Associates (Portsmouth, NH) with seven awards; and Care New England (Providence, RI), Eastern Maine Medical Center (Bangor, ME), Massachusetts Health & Hospital Association (Burlington, MA) and NAIL Communications (Providence, RI) with six awards each.

The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2017 competition totaled 352 entries which were judged by the Mississippi Society for Healthcare Marketing and Public Relations, Wisconsin Healthcare Public Relations and Marketing Society, and Louisiana Society of Hospital Public Relations and Marketing.

Altogether, 51 organizations throughout New England were recognized for their excellence in healthcare communications, taking home a combined 199 awards (Gold, Silver and Awards of Excellence).

In addition, the evening’s top award – the Best of New England – was presented to the Bennett Group of Boston, MA and Exeter Hospital located in Exeter, NH for their “Center for Orthopedics and Movement” advertising campaign.

The Owen J. McNamara Award for excellence in writing was presented to Joyce Bretherton, Western Connecticut Health Network for “Triple Aim Strategies for Behavioral Health.”

The article was selected from the winners of the NESHCo Lamplighter Awards writing categories. The award is a tribute to the late Owen J. McNamara, a NESHCo member who, in his career as a newspaper reporter and editor, senior public affairs manager at Boston University’s medical center and author, set the standard for clear, concise yet elegant writing that recognized the audience and context. McNamara also served as a writing mentor to several generations of NESHCo members.

“Hospitals, healthcare facilities and marketing/advertising agencies are submitting works of excellence to the Lamplighter Awards in record numbers,” said John Looney, NESHCo president.  “Being recognized by the New England Society of Healthcare Communications has taken on its own stature as an acknowledgement of excellence in marketing, communications, advertising and overall strategy. We are proud that our society has created this level of recognition for New England professionals who excel in their work.”